The Envirolution: A Movement, An Org & A Brand: <a name=brand>THE BRAND:</a>

A Movement: A new, more inclusive and advanced sustainability movement has emerged.

An Organization: A community of Individuals, Businesses and Organizations Intent on Advancing Sustainability.

A Brand: The New, Cool Ordinary. Synonymous with positive, sustainable solutions.

Are you ready for a change, but don't know how to get involved? Take The Challenge, see where you're at and get some ideas on how to step up in your community.

In this video, Bono talks about an extremely important issue to our generation: The End of Extreme Poverty.

As outlandish as it may sound, Bono's mentor Jeff Sachs has clearly outlined how we can go about achieving this lofty goal by the year 2025, in his book "The End of Poverty."

MORE DOPE CLIPS!!!

*HAVE AN IDEA FOR AN ENVIROLUTION VIDEO?

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Where Ideas Become Actions!

San Francisco, Nov. 16-18, 2007

Come for the experience. Leave as an ambassador in the New Energy Market.

EASE 2007 enables attendees to transform fragmented initiatives and segments into an economically viable, fluidly operating national alternative energy market.

Through fun and interesting working sessions, keynotes and exhibit floor experiences, members representing 8 key market functions work and play to generate RESULTS.

This week's Ballers are the teenage rap group X-10 from Montpelier High School Vermont that put together the environmental rap video "802". The students thought to use music to lobby lawmakers about climate change, particularly by urging them to override Governor Jim Douglas' veto of H. 520, a bill that calls for a new energy efficiency program to combat global warming.

So, for stepping up and dropping knowledge in their own fresh style, the Envirolution tips its hat to X-10

Redefining Progress

"We need tools to help us measure our progress on our path towards sustainability" says Tina Ramos, of the Envirolution Education Committee, "and this is exactly the types of resources and services that Redefining Progress is providing. Another cool thing about this organization is that they openly welcome help from other organizations and individuals. This type of inclusiveness is key to the success of this movement"

Take their Ecological Footprint Quiz and see how big of an impact your consumption pattern has on the planet!!!

Monday, October 1, 2007

THE BRAND:

The New, Cool Ordinary: The Envirolution brand is synonymous with positive, sustainable solutions.

Since everyone has a stake in this movement, our brand reaches young and old, hip and formal, rich and poor, blue and red and everything in between. The brand can be used for any number of services and products to creatively spread the word and make a difference.

Our Brand

1. Three Spheres Logo - cool and recognizable visual representation of sustainability

2. Lead It. Live It. - the tag line that says it all. We all have to step up and lead it and live it in our personal and professional lives--be the change we wish to see

3. Broad Appeal & Versatility - By providing a new name and face for the next generation of the movement our brand is geared to reach all sectors of society through the modern powers of business, communication, media and the Internet.

4. Gear - an affordable, sustainable clothing and merchandise line for everyone

5. Envirolution - a name to unite the movement

Envirolution has a strong organization behind the brand, that is actually demonstrating how to be sustainable.

We offer this brand to you, to create your own Envirolution and show your community how they too can Lead It. Live It.

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Environmental, Social & Financial

Only when we see the world through all Three Spheres can we see it clearly.

Balancing and Uniting the Three Spheres is really what The Envirolution is all about.

THE ENVIROLUTION WORLDWIDE Post a pic and give a shoutout (It seriously takes like 30 secs)

WHY DO WE NEED AN ENVIROLUTION?

Globally, every 24 hours, we consume and release the same amount of energy that the earth needed 27 years to store, every year we lose 25 billion tons of fertile topsoil, and every year, somewhere between 20,000 and 100,00 species go extinct.

The Situation

ARE YOU READY TO STEP UP?

We call on Our Generation to unite, create accountability and take dedicated action in advancing society towards one that values its environmental and social wealth as much as its financial. We call on current leaders to step up as role models and help Our Generation in this endeavor. Together, we will develop the platform, network and forum necessary to empower Our Generation to step up and make a difference.

A Call To Our Generation

THE GREEN WAVE

The Green Wave is Here. Let's Ride It!!!

Lead It. Live It.

Green Festivals are a celebration of what’s working in our communities– for people, for businesses and for the environment.

A joint project of two national nonprofit organizations, Global Exchange and Co-op America, Green Festivals bring together local and national socially responsible businesses, and environmental, social justice and community organizations. Hundreds of thousands of concerned individuals over the years have attended these “parties with a purpose” aimed at forging a just, sustainable, inclusive economy – a green economy.

Upcoming Green Festivals:

Spoken word, freestyle, poetry, anything…. Step up, the mic is yours.

One of the easiest things that we can do to LIVE IT is make the switch over to renewable energy. In most places, it's really as easy as a couple clicks on a website, and usually doesn't cost more than $5-$10 extra a month (a small price to pay to help thrust renewable energy into the mainstream!!).

For those of you in NYC, go to the ConEd Solutions website and click on the "For Residential Costumers" link.

LEAD IT. LIVE IT